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Casino royale trailer extended traILER11/16/2023 ![]() The biggest thing hanging over trailer discussion these days is spoilers. There are times when we intimately work with a director from the beginning the Valerian teaser we just did, we’ve been working on that with Luc Besson from the beginning. The director wants to get involved, it’s another creative outlet for them. It’s definitely a stage in our process it either comes earlier on or after a studio has a trailer that they’re happy with, then they show it to the director and there’s a good chance they’ll become involved, as they should, because it’s such an important piece of the movie going out. How much does the director generally get involved, does it vary from project to project and genre?Ī higher calibre director, or one who wants to very much get their hands on it, will get really involved. The studio then looks at multiple versions of the trailers from multiple companies each giving their own point of view, and then it has the advantage of picking what it likes from different trailers and testing different approaches in the marketplace as to what seems to work best for consumers.
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